Retail is Small Business: Moorea Seal
Moorea Seal first opened an online store to share her jewelry creations, and expanded to a storefront in Seattle. She quickly learned that a great product is not enough to engage customers; merchants must be excited to interact with the community and earn their trust. See more tips and other resources available for small businesses on NRF’s Small Business Resource page. https://nrf.com/who-we-are/retail-communities/small-business