By now, you probably know that blogging and creating other types of online content can provide a big boost to your small business marketing strategy. But it takes a lot of planning to actually make content work toward your main business goals. For some helpful insights on stepping up those efforts, check out the tactics and strategies that have worked for members of the online small business community.

Use a Content Scorecard to Publish Better Blog Posts

When it comes to creating blog content for your business, quality is just as important as quantity, if not more so. To make sure all of your posts are up to professional standards, use the content scorecard included in this Social Media Examiner post by Garrett Moon.

Choose the Right Keywords for Your Blog Niche

If you want readers to be able to organically find our blog content, you need to include some relevant keywords. Choosing those keywords can be a challenge, so check out the recent Abtech Blog post by Abasifreke Etop for some useful tips.

Get More Email Subscribers for Your Blog

To make sure readers actually see your blog content when it’s posted, it can help to offer an email subscription option so they can get new posts right in their inboxes. To get more email subscribers for your blog, here are some tips from Sandeep Mallya of 99signals. You can also see what BizSugar members are saying about the post.

Use Your Blog to Improve Your Business’s Online Reputation

Whether it’s through blogging, social media, reviews or other types of content, it’s important to monitor and work to improve what is said about your business online. The reputation you cultivate for your business can make a major impression on potential customers. Learn more in the Smallbiztechnology.com post by Marc Prosser.

Shape Your Blogging and Social Media Strategy with These Tools

Choosing the right tools is an essential part of creating an effective blogging and social media strategy built to last. There are tons of different options out there. Here are a few essentials to include in your toolkit from Avinash Nair of Right Mix Marketing.

Wow Your Readers with Personalized Content

Creating generic content for your blog or marketing channels isn’t going to get you the specific results your business is looking for. Instead, you can create personalized content that’s catered to your exact target audience. For more on the subject, check out the DIY Marketers post by Megan Totka.

Connect with Customers to Beat the Competition in Sales

Blogging and content marketing can be great methods for making meaningful connections with customers. And those connections can actually help you improve your business’s sales numbers, according to Chris London of Pixel Productions. BizSugar members also shared thoughts on the post.

Consider These Budget Friendly Link Building Tactics

Another way to get traffic to your blog or other online content is by working to get more quality links to your content from outside sources. There are tons of different methods you can use to work toward this goal. Check out some budget friendly suggestions from James Brockbank of Search Engine Journal.

Create Content That Gets More Traffic and Links

In fact, one great way to increase links and improve your reach is to improve your content to make it more shareable. Anil Agarwal offers some tips for doing just that in a recent Basic Blog Tips post.

Use Customer and Competitive Research to Shape Your Blogging

If you want to create great blog posts and marketing materials, you need to first do your research. Digging into customer and competitor data can help you determine what type of materials are going to be most effective. Sam Welch elaborates in recent Marketing Land post you won’t want to miss.

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This article, “10 Pro Techniques to Improve Your Business Blogging” was first published on Small Business Trends