As a philanthropist and award winning television host of shows like “Trading Spaces and Extreme Makeover: Home Edition,” Ty Pennington has a proven track record of motivating people. That’s why Small Business Trends was happy to interview him and learn what he thought was the biggest challenge facing a small business.

“People who have small businesses are focused on what their passion is. They don’t always know what it’s like to try and market or the best way to accomplish that goal with their brand,” he said. Pennington will be co hosting the third season of the web series Small Business Revolution — Main Street.  He says finding a team that can focus on branding for you can revolutionize the way you look at your business and help to revitalize a small town that’s struggling at the same time.

Small Business Revolution-Main Street

Business Services

“Small Business Revolution — Main Street” is sponsored by Deluxe, a company that offers a variety of small business services. The show brings small town community leaders, experts and business professionals together to help small towns and smaller enterprises there. Over the first two seasons, small businesses in Indiana and Pennsylvania got help with business and marketing advice as well as physical improvements totaling $500,000.

Voting for the third season’s winner in underway here

Amanda Brinkman stars in “Small Business Revolution — Main Street” and she’s also the executive producer of the show. She told Small Business Trends she’s seen a few areas that challenge small businesses’ success.

 Know Your Numbers

“We’ve seen two things. First is their finances. Knowing their numbers and what their numbers are telling them is important,” she says adding the second big challenge is staying on top of and understanding the technology curves that help small business owners get the most from digital innovations.

“A lot of people didn’t start a business because they couldn’t wait to build a website or use email marketing to stay in front of their customers,” she says.

As well as working on the upcoming season of “Small Business Revolution — Main Street,” Pennington’s flagship show, Trading Spaces, is set to come back on air on the TLC network in April.

Photo via Shutterstock

This article, “Want to Step Up to Your Biggest Small Business Challenge? Read This First” was first published on Small Business Trends