In this age of the Internet of Things, the need for businesses to make data driven decisions has become critical. The amount of consumer data available for analysis continues to grow exponentially, creating more opportunities for businesses to tap into it.
Effective use of big data means better decision making and hence business profitability and growth. According to a report by EY, the robust growth in big data is disrupting the way businesses compete and operate. Businesses that are able to derive value from their data are emerging as leaders in their industries while those that do not are finding themselves being pushed to obsolescence.
As Geoffrey Moore, the famous American organizational theorist, author and management consultant puts it, without big data, companies are blind and deaf, wandering out into the web like a deer on a freeway. But is every business utilizing big data today? The answer is no! While most Fortune 500 companies have a big data strategy in place, the majority of small and medium enterprises do not. This is because implementing an effective big data strategy requires specialized skills and expensive software the majority of these businesses cannot afford.
However, with the blockchain technology, businesses will now be able to leverage big data analytics without having to worry about cost or complexity. But before we discuss how blockchain is enabling businesses to implement big data strategies effectively and at low costs, let us first look at the relationship between the blockchain technology and big data.
While big data analytics is about deriving insights from large pools of data, blockchain is about enabling fully transparent P2P transactions and also protecting consumers’ data from exploitation by third parties. The blockchain technology involves an immutable public ledger where transactions can automatically be verified and information stored securely hence eliminating the need for intermediaries.
With this in mind, it is logical to conclude blockchain systems provide a rich data source for analytics while ensuring that the presented data is accurate and the users’ sensitive data is protected. According to VentureBeat, the application of the blockchain technology in big data and analytics makes it possible to turn insights and questions into assets. Apart from guaranteeing data security and accuracy, blockchain minimizes costs through the decentralization of data storage.
But how does blockchain help small and medium enterprises with limited budgets take advantage of big data and analytics? The answer to this question lies in the decentralization of the process. Blockchain platforms powered by AI and Machine Learning are providing an avenue where businesses can access high-quality data and insights at a low cost and without having to buy complicated software or hire data scientists. Through these platforms, consumers and data providers can securely allow access to their data and in return get rewarded in cryptocurrencies.
Endor, a blockchain platform developed by MIT engineers, is a good example of how AI and blockchain are interacting to improve big data analytics. The platform seeks to become the “Google for predictive analysis” by enabling businesses to ask predictive questions in plain language and get automated accurate predictions. To make this happen, Endor has introduced a new Social Physics Technology, where machines and scientific data can integrate to predict social issues.
Social Physics is a scientific discipline that utilizes large data, data analysis and the mathematics of human psychology and biology to understand human behavior. Consumers who share their data with the Endor platform are paid in EDRs which can be converted into other cryptocurrencies or fiat currencies.
Another up-and-coming blockchain project is also bent on shaping the way small businesses process and utilize big data. Slated to be launched in the MCW 2018, Wibson will let users and consumers sell their data directly to advertisers; creating a system in which small businesses can pinpoint their audiences with surgical precision and target an already engaged userbase.
Instead of a costly “shotgun approach” to advertising, small businesses will be able to figure out the exact niches that need approaching and will be able to rely on their newly acquired user data to direct their marketing efforts.
As the blockchain technology continues to gain acceptance in mainstream institutions, its roles in big data analytics are bound to become more pronounced. This is therefore the best time for small and medium enterprises to start utilizing the available options and for investors to get in the game.
Photo via Shutterstock
This article, “How to Use Blockchain and Big Data for Better Small Business Profits” was first published on Small Business Trends
As the first quarter starts to come to a close, companies are starting to see whether their plans for the new year work as well in practice as they do during the planning phase. This offers organizations a chance to course correct, adjusting goals and procedures before things become too set.
Clarifying your yearly benchmarks takes some initiative and effort, but is a worthy way to ensure your company follows the correct course. To establish what people are planning to do this year, we asked 13 entrepreneurs in the Young Entrepreneur Council (YEC) the following question:
“What goals and benchmarks are you setting for your business in 2018 and how do you plan on achieving them?”
Here is what YEC community members had to say:
Breaking down business goals and benchmarks to team level accelerates the progress. The development team knows what they need to do to take the company to the set benchmarks and so does the sales team and all other teams. Also, encouraging employees with instant rewards is something we are planning to do in the coming year. This will keep them motivated and on track to achieve the goals. – Liam Martin, TimeDoctor.com
No single person can do it. Show your senior team members how to lead, and show your entire staff how to be passionate about what they do. Allow them to have full ownership of their projects, and give them the freedom to make decisions. Learning to navigate mistakes will make them more efficient with less oversight in the future, and will make them more valuable to your overall vision. – Ali Mahvan, Sharebert
Setting goals, while absolutely necessary, can be restricting, as well. In 2018, our team’s primary goal is to stay nimble and adaptive. The pace of change across all industries is rapid, and the best operations will work toward traditional goals while at the same time preparing to jump at unforeseen opportunities. – Ryan Bradley, Koester & Bradley, LLP
All products and services are not going to be best sellers and when something does not sell, it’s easy to get frustrated and give up. To keep myself and my team on track this new year, we’ve decided to eliminate the one product that has not been selling (after trying to market it three different ways to various audiences). It’s time to trash it and move on! – Kristin Marquet, Creative Development Agency, LLC
The most effective strategy I’ve discovered when it comes to setting up New Year’s resolutions is to start with a modest goal and work to surpass it as much as possible. This same approach has served me well in business — I set a goal which will require some work, but is reasonable to accomplish within a quarter or so. From there, I encourage my team to greatly surpass this modest goal. – Bryce Welker, CPA Exam Guy
Last quarter, we had each employee set a specific number-based goal. Jessica will drive 1,200 new users a month to our site with Facebook, or Keith will increase our conversion rate at checkout by 1 percent this quarter. The results were amazing when each employee had a tangible goal that they were working to achieve. In 2018, we will take it even further by doing this once per quarter. – Scott Baxter, PlayYourCourse
In 2018, managing our collective psyche and being comfortable being uncomfortable is what’s most important. When there are countless things that we want and need to do, or to continue to improve, it can become difficult to prioritize what gets done and avoid becoming overwhelmed. We need to find calm in the chaos, and we need to embrace and enjoy the process. – Brett Maloley, ladder.fit
I am a big believer in the fact that money should never be the incentive to get someone to perform at their peak level. I always hire people who I know for a fact believe in my vision for the company as strongly as I do. I have noticed, time and time again, when an employee chases money, it always tends to run out. They will always want more of it. You will always have to come up with more of it. – Rafi Chowdury, gannett.com
One thing that I’m working on is setting up key performance indicators for all of my employees. As our company has grown, we’ve done a good job setting up KPIs for new employees, but now have to circle back with earlier employees to make sure that everyone has measurable goals in the new year. – Syed Balkhi, OptinMonster
I’ve noticed that some of our best product features have come from our customers or team members. So my new approach for 2018 is to ask the team for more ideas and accelerate the culture of ideation within the organization. If we can work to execute the best ideas, 2018 will be the best year yet! – Jared Atchison, WPForms
As a company leader, it’s my job to set goals, but I want as much input as possible from my team about the best way to achieve them. We employ people who are experts in a specific technical domain. They’re an incredible resource, so I make sure their voice is heard as we make plans for the coming year. – Justin Blanchard, ServerMania Inc.
It’s easy to go into the new year excited and ready to tackle every goal you can imagine. I am going in and reminding my team that the year is not a sprint, but a marathon. We need to be diligent and work steadily-hard to accomplish our goals. I don’t want anyone to burn out. So, although I enjoy the enthusiasm, I am going into 2018 calmly, ready to help focus my teams focus. – Ben Landis, Fanbase
We knew early on that we wanted 2018 to be a strong year for us, both in growth and quality content. In light of that, we sought the expertise of business coaches and hired more people for leadership roles. By making these changes, we have created an opportunity for growth and success in the upcoming year. – Shawn Rubel, Eezy
Photo via Shutterstock
This article, “13 Key Ways to Stay on Track to Achieve Your Business Goals” was first published on Small Business Trends
PointSource has released a survey which looks to find common ground between consumers and artificial intelligence (AI), more specifically chatbots. And in the process, the company has found out some of the pet peeves or frustrations people are experiencing with chatbots.
To date, Chatbots have become the most popular AI application. But in the report, PointSource is quick to emphasize the interest in chatbots still hasn’t translated into the full understanding or adoption of the technology. It goes on to say finding out where chatbots are best used or suited will definitely assist businesses in deploying the technology.
For small businesses, it means being able to afford comprehensive 24/7 customer response systems and using chatbots to answer a wide range of queries about their company. And with PointSource reporting 80 percent of consumers are OK shopping with a company using chatbots and other AI capabilities, support doesn’t seem to be a problem for the vast majority of users.
In addressing the challenges, PointSource says in the report, “There are still hurdles to overcome in earning such benefits, but businesses should welcome these challenges as openings to develop experiences that are more valuable and enjoyable for all parties involved. This kind of successful chatbot integration requires a deep understanding of consumers and a degree of organizational rigor to keep evolving. Chatbots may be a technology investment, but they’re a company-wide responsibility.”
The first of the pet peeves is speed. Fifty-nine percent of respondents said they get more frustrated if chatbots they are using don’t offer a clear path to a resolution in five minutes.
The second pet peeve is friction due to chatbots not understanding what they are looking for. Fifty-one percent said this was a problem, which lays groundwork for the next biggest concern.
Problems with accuracy led 44 percent of the respondent to question if the information the chatbots provided was correct.
Besides the top three concerns, other concerns raised by respondents included privacy, personal data security and having an impersonal experience were also concerns.
The use of chatbots and other AI are important if small businesses are going to communicate effectively with customers. And as the technology improves and the chatbots get smarter (they will by the way) they will eventually coexist with consumers seamlessly.
For small businesses, the adoption of chatbots will deliver faster and more efficient customer service capabilities without the cost of a call center or similar expense. And the frustrations consumers feel can be solved with well-designed chatbots delivering accurate and up to date information.
The PointSource survey was carried out with the participation of 1,008 U.S. consumers online between Oct. 13-21, 2017.
Photo via Shutterstock
This article, “59 Percent of Online Customers say Chatbots are Slow in Resolving Their Problems” was first published on Small Business Trends
With a whopping 70 percent of small businesses struggling to find and retain skilled employees, attracting and retaining talent is the leading challenge small business owners face. This was the key takeaway at Goldman Sachs’ 10,000 Small Business Summit: The Big Power of Small Business.
The two-day Summit is the largest gathering of small business owners from across the United States. This year’s assembly found the top barrier to small business growth to be failure to attract and retain skilled talent. As a result of failure to recruit and retain skilled workers, small business owners are having to play a significant role in training their employees, which is proving time-consuming and costly.
Training employees means small businesses are using energy, time and money to bring employees up to scratch. By contrast, attracting the right talent and keeping them can save small businesses valuable time, money and effort as no or little training is required.
Offering perks to prospective talent, particularly to millennials, such as flexible working conditions, can be an effective way to attract and retain skilled workers. So can offering business awards and recognition.
In the release about the event, Steven Strongin, Head of the Global Information Research Division at Goldman Sachs, spoke of the findings of the Summit and the need for there to be more relaxed lending requirements for small business owners so they can adequately train staff.
“Our research illuminates the unique dynamics of small business ownership and the common challenges entrepreneurs face across a range of industries,” said Strongin at the Summit.
Strongin commented on both the importance of employee training and easing lending requirements, saying:
“Based on our analysis, in order to invigorate small business growth, lawmakers should consider legislative initiatives that ease lending requirements for small business owners, reward the training small businesses provide their employees and create a central repository of local, state and federal regulations and a common certification standard for meeting requirements across these levels of government.”
Photo via Shutterstock
This article, “Small Business Summit Lists Attracting and Retaining Employees Among Greatest Challenges” was first published on Small Business Trends
The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny.
The Clutch report looks at what kind of ads consumers prefer across TV, online, social media and print. And the ads with the best response stimulate our desire to eat and laugh in a medium located in virtually all households, TV.
Although TV is still a popular medium for ads, mobile and online advertising are quickly gaining ground — and are much less expensive. For small businesses, this means it is much easier to afford marketing campaigns digitally including on mobile, web and social media. The key is creating ads that appeal to your audience.
Kristen Herhold, Content Developer and Marketer for Clutch, said in the report, “Advertisements appeal to consumers’ emotions and senses… If done correctly, an advertisement can successfully appeal to its target audience, which, in turn, will lead to a purchase and repeat, happy customers.”
The survey was carried out by Clutch with the participation of 1,030 participants across the US. They were asked what makes an ad memorable, as well as the subject matter, and the delivery platform.
When it comes to delivery platforms, 58 percent said they favor TV advertising, and online, social media and print had the preference of 13, 11 and 11 percent of the respondents respectively.
In digital advertising, Facebook was preferred by 36 percent of respondents followed by banners with 21 percent, video interactive with 19 percent and Google searches with 9 percent.
As to the subject matter, respondents said they liked watching on these platforms, food, drink and restaurant ads were the clear winners with around 80 percent. This was followed by fashion, health and beauty with 49 percent, travel and leisure with 48 percent, sports and entertainment with 37 percent and technology with 36 percent.
Regarding the content, humor was key to making the ads memorable and if it is a brand customers trust and are familiar with, 51 percent of respondents said they prefer those advertisements. Meanwhile, 46 percent of respondents said ads interest them if they show a new product of interest, while 44 percent of respondents said being relatable and informative was important in ads.
Images: Amazon, Clutch
This article, “Want People to Remember Your Ads? Be Funny, Clutch Says” was first published on Small Business Trends
A staggering 41 percent of entrepreneurs will leave their small business behind in five years. This was the finding of a report by the global financial services firm UBS (NYSE: UBS), looking at business ownership and entrepreneurialism in modern America.
The UBS Investor Watch ‘Who’s the Boss?’ report found that nearly 60 percent of wealthy investors would consider starting their own business, yet at the same time, more than 40 percent of existing small business owners are preparing to exit from their business. Of the 41 percent of business owners planning to leave their business in the next five years, half plan to sell their business.
The UBS report highlights how entrepreneurialism is thriving in the United States and there is a growing belief amongst wealthy investors that owning a business is one of the most sought-after and prestigious careers to pursue.
However, the report also shows when it comes to selling a business, small business owners need to be adequately prepared for the sale. Being unprepared for an exit plan can result in a company being sold for an unsatisfactory price.
One way to prepare a business for sale is to have a formal exit strategy in place. The UBS report warns business owners may be underestimating what is required for a successful sale, stating:
“Business owners may be underestimating what’s required for a successful sale. In fact, 75 percent of owners planning to sell believe they could do so in a year or less. However, 58 percent of business owners have never had their business appraised, and 48 percent have no formal exit strategy in place. Most expect a competitor to buy their firm, ahead of employees, large companies or private equity firms.”
The report also highlights how heirs are often reluctant to take over a business. Amongst business owners who are planning to keep the business in the family, 89 percent said their potential heirs show a lack of interest in the family business.
This article, “41% of Entrepreneurs Will Leave Their Small Business Behind in 5 Years” was first published on Small Business Trends
Two new distribution tools for social media from Vimeo will help creators streamline their workflow so they can be more efficient and reach a wider audience.
Simulcast and Publish to Social bring other online channels into the Vimeo platform so creators can deliver their content without additional tools and compatibility issues. This seamless integration gives creators on Vimeo access to hundreds of millions of users on Facebook, YouTube, Twitch and Periscope.
For small businesses and creators on Vimeo, the access to more channels means using a single platform from creation to distribution. And when it comes to marketing, it will also be just as effective because of the access it offers for two of the biggest video consuming platforms, YouTube and Facebook.
Anjali Sud, CEO of Vimeo, explained the benefits of having a distribution system in a press release. He said, “As ad-supported platforms become increasingly walled off to keep content on their sites, we are building new ways to be an agnostic distribution hub, so creators don’t have to choose. Our new social distribution tools will give Vimeo creators a wider audience, deeper engagement and a fundamentally simplified distribution process.”
With Simulcast, you can start streaming live events from Vimeo on sites enabled with Real-Time Messaging Protocol (RTMP). This includes Facebook, YouTube, Twitch, Periscope and others. The simulcast can be streamed to multiple destinations from your website to the social pages of your audience.
One of the benefits of using a single input stream is you won’t have to use separate streams for each destination, which will save you bandwidth costs. This process and the automated archiving on Vimeo simplifies your workflow so you can manage, review and share post-event videos.
As the name implies, creators can now publish their videos natively to social platforms directly from Vimeo. And the entire distribution process takes place in a single location and with just one click. This means not having to upload your video to each social media channel one at a time.
In addition to the new level of efficiency, the videos will be loaded natively to each platform. This is important because some companies favor native uploads. Once it is uploaded, you can see comparison stats for each platform with plays, likes, and comments metrics for tracking the performance of your videos.
As the digital presence of your small business continues to increase, you have to streamline your workflow for managing your content. The new features from Vimeo make this possible by delivering a one-stop video creation, distribution and management platform.
You can try the new features now.
This article, “2 New Tools from Vimeo Help Businesses Share Content with More Viewers” was first published on Small Business Trends
If you are a business owner you can’t afford to take sick days, staying healthy through proper nutrition is key to running a successful business and here are some reasons why eating healthier is going to help you accomplish more of your business goals. So, whether you are trying to shed weight to pursue success, get fit for health, or simply live a much healthier life, eating healthful supplies many different advantages. Regardless of your inspiration might be, here are our top 10 reasons why you need to sneak a couple more protein rich, nutrient-packed, health foods in your diet plan as soon as possible.
Just like the vehicle you drive, your mind wants quality nutrition pumping through it so that it can operate economically. There is 1 study that found that eating unhealthy foods places you in a 66% percent higher risk of productivity reduction. As noted in the beginning of this article, if growing your businesses this year is something you are going to take serious, then obviously a 66% decrease in productivity isn’t going to work. Eating a healthful, balanced diet to ensure that your brain gets the fuel it needs to perform at the highest level and provide you with the energy needed to gain enhanced productivity on the job. This is also something that should be passed along to staff members, co workers, and business partners as a beneficial pick-me-up for everyone.
The food we ingest impacts our brain function, good foods packed with nutrition can influence mood and the better the foods you are feeding your brain the better the chances are for you absorb that energy into your everyday activities leaving you in a better mood as a result of better productivity. Did you know organic bananas contain 10 mg of dopamine, a principal mood booster that the mind love to absorb? The health benefits of Dark Chocolate are well noted throughout history. Did you know that dark chocolate, packaged with polyphenol, is known to improve serotonin, a neurotransmitter that lots of antidepressants also aim to increase. Please note that if you are seriously worried about your moods you need to see a physician, unless you just have a case of the dumps then a drink with a good friend might help, otherwise take a shot at eating a dark-chocolate coated banana for breakfast. This is a great way to kick off the day.
There are Specific foods we can incorporate into our diet that have the capacity to moderate our body’s natural level of cortisol, the stress hormone that get’s us all… well, stressed. There are a number of studies that have found that nutritional foods packaged with vitamin C, omega-3 fatty acids, and magnesium help decrease cortisol levels naturally in our body. After the body reaches a chronic state of anxiety, it breaks down proteins internally to prepare for the battle ahead. This is not healthy as our bodies can use those proteins for more productive things like muscle growth. Eating a protein-rich diet, such as fish and milk, helps replenish protein levels in the body and maintain healthy cortisol levels.
There are some common sense efforts you can make to increase your health and controlling your weight through proper diet and exercise is one of those things. healthy choices like substituting soda with water, picking carrots rather than chips, and ordering a side salad instead of chips not only can help you eliminate weight, in addition, it will be able to help you to save money. If your eating habits are something that you have trouble with you can join a local gym, or if your business is taking up most of your time you can hire an online nutrition coach that can help you plan your diet with the foods you love, just portioned so that you can still eat what you want but at the same time loose the weight needed to get healthier and more productive. The typical American family blows about $850 annually on soft drinks, which may easily be substituted with healthier alternative. I heard a Dr. say one time, “would you wash your car with soda? So why would you put it in your body?” Interesting thought for sure!
As you transition your diet into something of quality foods and less garbage you tend to eat less because your body is getting the nutrition it needs to thrive and operate at a high level, quality will always trump quantity when it comes to fueling the body. Fresh foods in your diet include fewer low-nutrient fillers which the body burns off much faster than “filler foods”. If you’re getting and eating less food, then you are going to have less body fat, and more cash in your pocket for other things.
Ok, there is probably not a kid in the world that would exchange their Big Mac to get a beet hamburger right? But chances are there isn’t a kid in the world reading this article either. Though taste is subjective, when properly prepared, healthy foods can taste amazing. There are studies that study show that individuals tend to perceive that healthful foods taste better though they usually don’t. In a blind taste test, participants stated that organic coffee tasted better than the ordinary cup a Joe they were drinking, the funny thing is that the 2 cups were exactly the same brew. So it’s always possible that a beet burger is better than a Big Mac….. or not.
So many people pump their bodies with toxins that destroy the skins service, dry it out, and leave the body wrinkled in time. But why pay for expensive and painful Botox processes to cover up something that could have been prevented anyway. How about just taking care of your body and skin with proper nutrients and through better diet and exercise? Fruits and vegetables high in antioxidants can help protect your skin and clean your blood. Fresh berries and salmon contain super antioxidants and natural omega-3 fatty acids that equally help to enhance the health of your skin’s cells and slow premature aging.
Get fit so you can be more productive. Finding a local Gym to workout at with a personal trainer can benefit productivity and your desire to improve your health. If time is limited you can always look into an online nutrition coach to help you stay the course when starting off. Once the initial stages of dieting have begun, it is often times easier to navigate the process alone. But having an online nutrition coach to design the meal plans and walk you through he first few months can be extremely beneficial for improving success. There are personal problems people have like disordered eating that can be difficult to overcome. Issues that can surface as a result of these disorders, particularly over the long term may be a risk factor for chronic diseases like diabetes, cancer, obesity and cardiovascular disease. If all you are eating is junk and you are missing out on the benefits of nutrient rich foods packed with protein, minerals, and vitamins your body needs, your muscle mass will decline as your own fat storage accumulates internally. There are some estimates that say at least 30 percent of cancers are associated with diet. This is sad since this means it could be avoided with diet and exercise. One study stated that six thousand girls were tested and it was found that the girls who ate the maximum amount of cabbage, turnips, broccoli, lettuce, and cauliflower had a lesser chance of developing breast cancer after menopause. I wonder how much cabbage that is exactly?
This isn’t a guarantee but it will definitely increase your odds if the alternative is eating fast foods and junk. By eating healthy you can avoid ailments that may decrease your life expectancy. There was another study that suggested that a daily diet of vegetables and fruit, in conjunction with exercise, prolonged life expectancy for women in their 70s. My mother is in her 70’s, this is a study I will be sharing with her. There was another group of researchers that examined a group of volunteers over the course of a year and the study indicated that vegetarian or vegetarian low-meat diets might help you live a longer lifetime. And yet another study points to nuts as a means to lower your chance of early departure. However you want to digest this, a healthful diet may play a significant part in how long you will live. Get yourself an personal trainer if you need help, hire an online nutrition coach, find a local doctor, join a local weight loss club for motivation, just do something about if you are struggling with your health and weight.
A lot of the benefits of healthful eating contribute to possible savings. All the eating out you might be doing, the money spent on fast food, and junk food goes to the waste side. Also,iIf you are staying healthy with diet and exercise, you will have fewer health bills to pay and by cutting back on food, you will eat less which equates to fewer trips to the grocery store, which equals savings on not only food, but gas, and time. By taking care of your body properly through diet and exercise you can then take care of the rest of your life.
Getting paid is an essential function of any business. So your goal as a business owner should be to make it as easy as possible for customers or clients to actually send you their payments.
So how do you go about accomplishing this goal? You can learn some valuable deal closing tips at an upcoming webinar put on by DocuSign. The webinar, Make it Rain Money: Close Deals Faster and Speed Up Collections, is scheduled for March 13 and includes some actionable ideas for improving your company’s systems. You’ll also get access to DocuSign whitepapers on the subject.
Interested in attending? You can learn more about the event and how to sign up in the Featured Events section.
And that’s just one of many upcoming events that could potentially benefit your small business. Check out the full list of opportunities below.
To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.
WEBINAR: “Make it Rain Money: Close Deals Faster and Speed Up Collections”
March 13, 2018, Online
Would you like to bring revenue in the door faster? Do you want every edge possible to get paid fast? Register today for this webinar to learn how other small businesses are eliminating their pain points in the contract and invoicing process, through use of electronic signature and invoicing apps. Walk away with concrete tips for how to get contracts signed and invoices paid faster. Plus, get access to DocuSign whitepapers with actionable ideas for how to improve YOUR company’s systems. Register today!
Spring 2018 Franchise Business Expo. Meet with Top Franchisors!
March 27, 2018, Lafayette, Calif.
Don’t miss an exclusive opportunity meet face to face with select franchisors expanding in the SF Bay Area. The first 50 attendees will receive a free copy of E-Myth Revisited. All attendees will be entered into a drawing for a chance to win an iPad!
Entrepreneurs Cruise 2018
April 22, 2018, Fla.
Are you an Entrepreneur and need to get away and take a break? Ready to recharge, rejuvenate in new surroundings and be inspired by other like minds? Then, you can’t miss the 4th annual Entrepreneurs Cruise! Entrepreneurs Cruise 2018 takes place April 22nd to 29th, 2018 onboard the Royal Caribbean ‘Oasis of the Seas’ Cruise Ship departing Orlando (Port Canaveral), Florida, sailing to Philipsburg (St. Maarten), San Juan (Puerto Rico), Labadee (Haiti). Register today!
DigiMarCon East 2018 – Digital Marketing Conference
May 10, 2018, New York, N.Y.
DigiMarCon East 2018 Digital Marketing Conference takes place May 10th to 11th, 2018 at the luxurious New York Marriott Marquis in Times Square, New York City.
It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon East 2018’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Register today!
TECHSPO Houston 2018
June 06, 2018, Houston, Texas
TECHSPO Houston 2018 is a 2-day technology expo which takes place JUNE 6 – 7, 2018 at the luxurious Houston Marriott Eaton Centre Hotel in Houston, Ontario. TECHSPO Houston brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. TECHSPO Houston 2018 promises to be better than ever and we’re excited to see all the amazing tech companies and talent that will join us. Register today!
Growth & Success Con
September 17, 2018, Online
This small business virtual conference is dedicated to supporting entrepreneurs at all stages who are stuck in the daily grind of building their businesses and struggle to get solid advice and guidance. An amazing panel of experts in various disciplines and business coaches will share tips & tricks on topics including Growth, Marketing, Management & Business Building for Success. Register today!
This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.
This article, “DocuSign Event will Help Your Business Make It Rain Money” was first published on Small Business Trends
You already know that technology can have a major impact on your business. But it’s finding the right technology to use that’s the real trick. For that, it can help to get some expertise from other successful business owners. Here’s what some members of the online small business community are saying about the tech tools they’ve used to grow their businesses.
Running an ecommerce business doesn’t have to be difficult. In fact, there are many tools out there that you can use to automate some of the essential functions of your business. Learn more about ecommerce automation in a recent Technologi.st post by Jeremy Webb.
Apps continue to be powerful tools for businesses to market, communicate and interact with customers. But the trends related to those apps have changed throughout the years. Here are some app development trends to keep an eye on this year from Ravin Lad of Right Mix Marketing.
Video has become an incredibly powerful tool for marketers. If you’re not yet using the format because you’re not sure what type of content to create, check out the Cloohawk post by Uma Bhat for some ideas. Then see what BizSugar members are saying about the post here.
The internet has made starting a business as easier than ever. In some cases, all you need is a website or an account on a platform like Amazon. But starting an online business that actually lasts can be a bit more tricky. A recent post on the Abtech Blog includes some valuable tips from Abasifreke Etop.
For businesses that advertise online, the new Google Chrome ad blocker is definitely something you should be aware of. Learn more about the new ad blocker and how it can impact your online advertising strategy in this Search Engine Journal post by Matt Southern.
Local businesses tend to have some low tech strategies as part of their marketing plans. But if you’re completely ignoring SEO and other tech in your marketing efforts, that could be a mistake. A recent Target Marketing post by Phil Frost features some tips for integrating local SEO into your existing marketing strategy.
Robotic process automation is a type of automation that learns processes based on what a human user does. It’s something that can potentially benefit a lot of businesses — if you understand how to use it properly. Benjamin Brandall provides a comprehensive guide in a recent Process Street post.
Content marketing has become one of the most popular online marketing strategies for small businesses. If you’re looking to make use of this tactic for your own business, check out some important tips to consider from Jeff Bullas. You can also see what members of the BizSugar community are saying here.
Becoming an author has never been easier, thanks in part to online tools and platforms that let you quickly self publish your own work. In her recent post, Susan Solovic details how you can make your own work available without a huge investment.
Lots of marketers and influencers have fled Snapchat in recent months in favor of rival Instagram. But the app is still popular with teens and now offers some analytics tools that could be beneficial to businesses. Tim Peterson elaborates in a recent Marketing Land post.
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This article, “10 Tech-Centric Methods for Growing Your Business” was first published on Small Business Trends