Why you should seek out the free Small Business Center Network Resources by Tammy Martell
Tammy Martell of TAM’S tack, antique and merchandise store talks about the free Small Business Center Resources at Isothermal Community College Small Business Center https://www.ncsbc.net/center.aspx?center=75260
Learn more about Tammy Martell of TAM’S tack, antique and merchandise store at http://www.tamstackstore.com/
Also you can find all of the Small Business Center at https://www.ncsbc.net/
Video produced by Martin Brossman
ProBusinessOwner.com Small Business Entrepreneur Resources .wmv
Probusinessowner.com is a small business owner and entrepreneur resources with tips, articles, ideas, information, and user community. Internet marketing, sales, business help, success strategies, social media marketing, and website development is at the heart of ProBusinessOwner.com.
On the surface, the life of the self-employed entrepreneur appears very glamorous. After all, they get to be their own boss and do whatever they want. Working in pj’s is fun and their whole life is carefree and easy.
But that is an illusion. The reality of entrepreneurship is far different.
Entrepreneurs face challenges and obstacles every day that would make the week willed crumble. In fact, many of the difficulties entrepreneurs face they never even talk about.
As a result, most people are unaware of them. This only serves to perpetuate the image the majority of the public believe. In an effort to share the truth, here are 5 difficulties entrepreneurs don’t talk about.
One of the difficulties entrepreneurs don’t talk about is how extremely hard they work to make it. Long days can be anywhere from 12 hours to 20 depending on work flows, volumes, and other influences. Sometimes they even work all-nighters just to keep their heads above water.
As you may have guess this can leave entrepreneurs exhausted and worn thin. If not in good health before starting their own business some could even succumb to illnesses.
In addition to the hard work, stress, and long hours to face there is also tight finances. This is another of the difficulties entrepreneurs don’t talk about.
After completing work for a customer and sending an invoice they must wait for payment. It is not uncommon for that delay to be at least two weeks and maybe longer. Of course there are some clients who stiff them and never pay at all.
But most entrepreneurs don’t tell you this. Instead they grin and bear it all, often working that much harder to make enough to keep their bills paid. Some eventually get ahead and even make very nice incomes but not without a lot of sacrifice.
Another of the difficulties entrepreneurs don’t talk about is having very little time off. This can create a lot of stress for bot them and their families. Often partners or spouses must work harder to in order to fill in the gaps.
Some family gatherings, birthdays, or sporting events get missed when schedules conflict. Kids and spouses can feel ignored, neglected, and unimportant.
Not many entrepreneurs own up to a lack of knowledge. However, it may be another of the difficulties entrepreneurs don’t talk about but should.
They may lack the skills to set up their own website or do their own marketing. Although an immediate solution would be to hire someone to help some don’t have the funds to do that.
The alternative for those with tight finances is to learn it themselves. Regrettably, this may be a contributing factor to the longs hours entrepreneurs work.
A fear of failure is a difficulty entrepreneurs don’t often talk about. Stress, lack of sleep, and other factors can play up those fears and make them seem bigger.
If their fears overcome them they may feel like throwing in the towel and quitting. If they have a good support system, though, they can get past those feelings of self-doubt.
Although being an entrepreneur does seem like a fun and easy job, it isn’t all sunshine and rainbows. There are many difficulties entrepreneurs don’t often talk about.
Republished by permission. Original here.
Image via Due.com.
This article, “Beware the 5 Self-Employment Challenges No One Ever Talks About” was first published on Small Business Trends
Small Business Resources and Management
http://business-growth.com/B It’s a fact that it’s often easier to double or triple your revenue than to grow at 10% a year. But you have to design it, to do it. 21st Century Entreprenuer will show you how.
In surveying smartphone users to understand how they use social media, a recent survey found close to 90 percent use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second at 49 percent. Meanwhile, 48 percent of smartphone users reported using YouTube everyday , 32 percent in the case of Snapchat and 31 percent for Twitter.
The survey has some very insightful data for understanding how social media apps are being used across all demographics. With this data, small businesses can engage with their audience at the right time and on the right platform with the content they are more likely to consume.
For small businesses looking to increase their social media presence and engagement, knowing when and who is more likely to respond to your marketing effort will yield better ROI.
Riley Panko, Senior Writer at small business information platform The Manifest, which conducted the survey, highlighted the importance of understanding how social media apps perform. In the report, Panko explains, “Understanding how social media apps succeed is important for any business seeking to build an app that requires user interaction.”
The survey questioned 511 smartphone owners who use at least three different apps every day to find out how they are using social media apps and what features and designs keep them coming back. The demographics of the group surveyed included 72 percent females and 28 percent males with ages split as follows: 18 to 24-years-old (15 percent), 25 to 34 (28 percent), 35 to 44 (21 percent), 45 to 54 (18 percent), 55 to 64 (12 percent) and 65 and over (5 percent).
By far, Facebook was the most popular social media platform with 87 percent of the respondents. When the data was broken down into age groups, Facebook continued to do well, with 85 percent of millennials and 93 percent of Baby Boomers saying they used the site daily on mobile.
Once they are on their favorite social media app, 35 percent spend 10 to 20 minutes while 34 percent said they use it equally throughout the day. When looking at times, 30 percent preferred evening use, 22 percent preferred afternoons and 14 percent liked mornings.
The most popular activities for mobile app users include consuming and interacting with content. Panko points out the survey results mirror the so-called “90-9-1” rule of social media, suggesting users consume content 90 percent of the time, interact with it 9 percent of the time and only share it 1 percent of the time. The survey data also reveals the percentage of people who actively participate and publish content, a mere 1 percent.
As to the type of content, 72 percent of users consume news on social media apps, with 64 percent searching for this content on Facebook, 11 percent doing so on Twitter and just 10 percent doing so on YouTube.
The report concludes by saying, “The majority of the time app users are only consuming, liking and favoriting content, as opposed to creating content themselves.”
If you are able to create the right content for your audience, you will get more eyes on your page, giving you a better chance for further engagement.
Images: The Manifest
This article, “90% Who Use Mobile Social Media Apps Check Facebook Daily, so Marketers Take Note” was first published on Small Business Trends
Salesfloor has launched a new version of its app for small and medium-sized retailers to connect store associates and customers. The app brings them together using email, social media, messaging apps, text messaging and online Storefronts.
This type of direct access has, according to the company, resulted in increasing retailers’ online sales conversion rates by up to 10 times, increasing average order value size by 50 percent, and lowering return rates by 40 percent.
The Salesfloor app was only available for large national retailers until the company decided to try the solution with small businesses in late 2017. High demand led Salesfloor to launch an app specifically designed for small businesses in 2018. Being able to engage with customers in one app once they leave the store allows businesses to make personalized offers and respond to requests instantly.
Oscar Sachs, CEO and co-founder of Salesfloor, said in the press release, “Now companies of all sizes can empower their associates to serve customers online and in-store. This announcement is an important milestone for Salesfloor and for the future of small and medium-sized retailers in North America.”
When a customer walks into your store, the Salesfloor apps let your associates and customers collaborate to get the right product, whether it is in the store or on your eCommerce platform.
Associates can further personalize this interaction by creating a customized version of your eCommerce site with items their clients might be interested in. The associate can continue to engage the customer with advice, live shopping services, new offers and more.
The customer can get in touch with your associates using the live service across any channel; including email, text messaging, social media and the latest messaging apps.
Independent retailers are no longer just competing with businesses down the street or across town. Every business with an eCommerce site is potentially your competition, not to mention the giant online retailers.
By communicating directly with your customers and making connections, your business can differentiate itself through personalize services. Your associates can market directly to shoppers when there are new arrivals, sales or restocked merchandise.
Empowering your associates with the Salesfloor app improves the customer experience, increases loyalty and creates a long-term relationship.
This article, “Salesfloor Launches Platform for Small Independent Retail Stores” was first published on Small Business Trends
Small Business Resources – Randi Goodman and Mark Litman – Part 2
Small Business Resources – Randi Goodman and Mark Litman, Toronto/York and Peel Regions OnLine Community Resource Center Leaders and Event-Coordinators for The Canadian – Part 2
The many ways Randi & Mark can help you promote and build your business & how to participate in ‘The Ultimate Networking Event’.
One of the challenges of running a bar is conducting an inventory. This is because the inventory is fluid (pun intended) and very hard to keep track of if you are not on top of things. The new liquor inventory app from BarDog Technologies looks to simplify the process by matching the content of your shelf directly to the app, making it easier to track.
The BarDog app has a single user interface which lets you organize your inventory, count it, log purchases and view your gross margins. And you can do this no matter where you are, whether it is on your mobile device or desktop from remote locations.
According to the American Nightlife Association and based on IBISWorld data, there are around 70,000 locations primarily engaged in the retail sale of alcoholic drinks — and this doesn’t include restaurants. The industry is dominated by small businesses owned and operated by families. More than three quarters or 77.6 percent employ nine people or less. So the BarDog app is going to help many small businesses eliminate a labor-intensive task. In fact, one app user said just that.
Pete Sittnick, Managing Partner for Waterbar & EPIC Steak, San Francisco, said on BarDog’s official website, “BarDog takes an outdated process and simplifies it. This means less time doing low-value work, and fewer errors.”
BarDog lets you create a master catalog to organize all of your inventory while at the same time remembering what’s on the shelf, the order size, who you ordered from and more. It matches your shelf directory with the mobile app so you can make quick counts on the go alone or simultaneously with your staff.
The reporting mechanism has a dashboard with counts, total values, pour cost, spend by category and other data you can import to a spreadsheet or PDF.
It also integrates your vendors and distributors with a list containing payment terms, the name of sales representatives and contact information.
BarDog is now available with three different pricing structures. The Pup, which starts at $35 per month provides unlimited inventories, master catalog, purchase and transfer log and more for three users.
The Dog goes up to $99 per month and includes all of the features of the Pup but includes unlimited users, staff training, user activity tracking and more. The pricing for the Pack is not available without contacting the company, but is structured for multi-location management along with region and location reports.
Images: BarDog Technologies
This article, “BarDog Launches New Mobile Liquor Inventory App for Restaurants and Pubs” was first published on Small Business Trends
If you think the edge your small business requires can be found by hiring a millennial, think again.
You may find more experience will right the ship. You can find this with Baby Boomers. And Indeed.com says Baby Boomers are actively looking to work for a small business all across the country.
Indeed scoured its site of job listings and user profiles to find the top cities in the U.S. where Baby Boomers are most often looking to work for a small business.
“Whether it be by personal choice or the rising cost of living in the US, baby boomers are working longer and putting off retirement for a number of reasons. Because this group of workers is still searching for jobs and looking to stay employed, baby boomers are still very much an important part of our workforce,” says Paul Wolfe, Indeed Senior Vice President and head of HR for the job site.
The top city right now where Boomers are looking to work for a small business is Las Vegas. Memphis, Tennessee and Riverside, California, round out the top three cities on the list.
This is the first time Vegas has made the Indeed list. Wolfe says other cities are new to the top 10 list too, including Miami, Washington DC, and Milwaukee.
“Our data indicates that baby boomers are looking for roles with small businesses all over the country. We find it interesting to see Las Vegas rise to the top of this list of cities where this age group is looking for work in small businesses,” Wolfe says.
In order, the top 10 cities where Baby Boomers are most looking to work for small businesses are:
This article, “Las Vegas is the Top City where Baby Boomers are Looking for Work at Small Businesses” was first published on Small Business Trends
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